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NFPtweetup 7: Dogs Trust Twibbon Fundraising

Page history last edited by Teri 9 years, 8 months ago

Last, but by no means least, we heard from Jacqui O'Beirne from Dogs Trust about how to fundraise using social media with its Valentine's Day Twibbon campaign.

 

Presentation:

 

  • @dogstrust did you get any neg reactions? no if you go on the page, you dont have to donate - they had a choice. #nfptweetup

 

  • #NFPtweetup Would @dogstrust try Twibbon fundraising again? Next plan to integrate online/offline campaign for capital appeal.

 

  • Force people to donate? on social media if you give people an incentive to donate they will, we dont normally ask money online #nfptweetup

 

  • Twibbon first... ask after! #NFPtweetup 

 

  • Generate enough money to feed dogs across centres for 3 weeks! #NFPtweetup 

 

  • Any success with timed tweets? Different audiences at different times of the day... #NFPtweetup 

 

  • 1st time in 2 years @dogstrust fundraised through Twitter. Exciting to see they can fundraise on Twitter #NFPtweetup 

 

  • Why it worked - great existing community @dogstrust @justgiving, clear call to action, low effort, timely on V-Day #NFPtweetup 

 

  • Average donations for Twibbon campaign was 6 quid, 10% of those who got a Twibbon donated #NFPtweetup 

 

  • Successful experiment! Average donation £6 - proposition £2.50 #NFPtweetup 

 

  • @dogstrust 2320 page views which is good for a small campaign #nfptweetup

 

  • Give people an idea of what your money can do... 6,040 click throughs from the Twibbon link #NFPtweetup 

 

  • @dogstrust focus Twibbon campaign on Valentine's Day - where people can show their love for dogs through donations #NFPtweetup 

 

Break out group:

 

  • @dogstrust personal profiles can get blurred with work! tagged as a "charity person" - but can't be one voice #nfptweetup

 

  • @dogstrust we dont keep track of people lost on social media, but we think we know our audience well #nfptweetup

 

  • Good to be honest to your depts if certain things do not work on social media - it's not always the right place  #nfptweetup

 

  • @dogstrust comms team didn't actually know how to do social media! nice though that they are slowly understanding its value #nfptweetup

 

  • @dogstrust campaign shows social media does work in their charity, persevere with your org depts, soon they will see the benefits. 

 

  • Change in org attitude? yes more relaxed, at first social media tried to approach other depts, now depts approach them! #nfptweetup

 

  • Taken a good year to be "flowery" on social media, different to doing campaigns offline! chance to talk about the brand.  #nfptweetup

 

  • You need to talk to ppl differently on social network sites. FB ppl are only interested in dogs, twitter ppl like to discuss @dogstrust. 

 

  • 500k on own website get an email detailing where @dogstrust are online - good way to draw people to your social network sites! 

 

  • The breakout group for @dogstrust is very useful for those who are new to doing social media campaigns. hard work but fun & learning 

 

  • @dogstrust because we are new to this, we had more flexibility on what we did

 

  • @dogstrust wouldnt put a twibbon appeal on remembrance day - too many avatars! #nfptweetup

 

  • @dogstrust justgiving works better than paypal, less registration forms needed filling in & it more known than your own site #nfptweetup

 

  • @dogstrust so few people donate for no reason - give them a reason and to make an achievement #nfptweetup

 

 

What everyone else had to say...

 

 

 

  • justgiving: #NFPtweetup 'Using guest tweeters' - nice idea that just came out of the Dogs Trust breakout group. Anyone tried this?

 

  • ClaireRollo I agree useful @ncvo RT @dogstrust: having colleagues on twitter is useful to provide different points of views 4 the charity. #nfptweetup

 

See Dogs Trust's presentation on NFPtweetup slideshare.

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