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NFPtweetup 7: Dogs Trust Twibbon Fundraising

Page history last edited by Teri 10 years, 11 months ago

Last, but by no means least, we heard from Jacqui O'Beirne from Dogs Trust about how to fundraise using social media with its Valentine's Day Twibbon campaign.

 

Presentation:

 

  • @dogstrust did you get any neg reactions? no if you go on the page, you dont have to donate - they had a choice. #nfptweetup

 

  • #NFPtweetup Would @dogstrust try Twibbon fundraising again? Next plan to integrate online/offline campaign for capital appeal.

 

  • Force people to donate? on social media if you give people an incentive to donate they will, we dont normally ask money online #nfptweetup

 

  • Twibbon first... ask after! #NFPtweetup 

 

  • Generate enough money to feed dogs across centres for 3 weeks! #NFPtweetup 

 

  • Any success with timed tweets? Different audiences at different times of the day... #NFPtweetup 

 

  • 1st time in 2 years @dogstrust fundraised through Twitter. Exciting to see they can fundraise on Twitter #NFPtweetup 

 

  • Why it worked - great existing community @dogstrust @justgiving, clear call to action, low effort, timely on V-Day #NFPtweetup 

 

  • Average donations for Twibbon campaign was 6 quid, 10% of those who got a Twibbon donated #NFPtweetup 

 

  • Successful experiment! Average donation £6 - proposition £2.50 #NFPtweetup 

 

  • @dogstrust 2320 page views which is good for a small campaign #nfptweetup

 

  • Give people an idea of what your money can do... 6,040 click throughs from the Twibbon link #NFPtweetup 

 

  • @dogstrust focus Twibbon campaign on Valentine's Day - where people can show their love for dogs through donations #NFPtweetup 

 

Break out group:

 

  • @dogstrust personal profiles can get blurred with work! tagged as a "charity person" - but can't be one voice #nfptweetup

 

  • @dogstrust we dont keep track of people lost on social media, but we think we know our audience well #nfptweetup

 

  • Good to be honest to your depts if certain things do not work on social media - it's not always the right place  #nfptweetup

 

  • @dogstrust comms team didn't actually know how to do social media! nice though that they are slowly understanding its value #nfptweetup

 

  • @dogstrust campaign shows social media does work in their charity, persevere with your org depts, soon they will see the benefits. 

 

  • Change in org attitude? yes more relaxed, at first social media tried to approach other depts, now depts approach them! #nfptweetup

 

  • Taken a good year to be "flowery" on social media, different to doing campaigns offline! chance to talk about the brand.  #nfptweetup

 

  • You need to talk to ppl differently on social network sites. FB ppl are only interested in dogs, twitter ppl like to discuss @dogstrust. 

 

  • 500k on own website get an email detailing where @dogstrust are online - good way to draw people to your social network sites! 

 

  • The breakout group for @dogstrust is very useful for those who are new to doing social media campaigns. hard work but fun & learning 

 

  • @dogstrust because we are new to this, we had more flexibility on what we did

 

  • @dogstrust wouldnt put a twibbon appeal on remembrance day - too many avatars! #nfptweetup

 

  • @dogstrust justgiving works better than paypal, less registration forms needed filling in & it more known than your own site #nfptweetup

 

  • @dogstrust so few people donate for no reason - give them a reason and to make an achievement #nfptweetup

 

 

What everyone else had to say...

 

 

 

  • justgiving: #NFPtweetup 'Using guest tweeters' - nice idea that just came out of the Dogs Trust breakout group. Anyone tried this?

 

  • ClaireRollo I agree useful @ncvo RT @dogstrust: having colleagues on twitter is useful to provide different points of views 4 the charity. #nfptweetup

 

See Dogs Trust's presentation on NFPtweetup slideshare.

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