12 November 2009- 1st Birthday- Discussion on Integration
- The nice thing about Twitter is that it's organic. Can you have a firmer strategy the way you wld with other media? #nfptweetup
- How to keep informal & stay on msg? @ChameleonRoss schedules tweets of interest from RSS feed + one promotional tweet at 1:30 daily!
- When talking about certain successes, @jacquidarlow talks about the worth of regional/local buzz about a localised @dogstrust campaign.
- Spacing out different tweets of interest & promotion to engage regularly & reduce Twitter fatigue by followers #nfptweetup
- Or should work and personal be totally separate? Brands all have a personality & Twitter needs to show that personality.
- Discussion on how to add a human voice to corporate accounts without tweeting too much personal stuff #nfptweetup
- @stevebridger "It's all about tone. A brand is what people say it is. A charity is made of people."
- Integration group talking about tone of voice, balanced with automated tools etc. Hence swirling around the topic!
- Scheduling tweets. @ChameleonRoss uses Tweet Later because of lack of time. @stevebridger cautions against scheduling too much.
- Is tweeting just an add-on to your job or part of the bigger picture?
- Do you separate out twitter feeds or have just one? RNID found sep feeds RTd each other more than expected!
- Talking about the use of Scribblelive as a collaborative tool to archive in a blog format #nfptweetup
- Different staff can login to CoTweet and tweet from one company account #nfptweetup
- You have a communications strategy, not purely a Twitter one. #nfptweetup