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12 November 2009- 1st Birthday- Discussion on Integration

Page history last edited by hannah.beard@hellobeautifulworld.com 14 years, 4 months ago

 

 

 

  • The nice thing about Twitter is that it's organic. Can you have a firmer strategy the way you wld with other media? #nfptweetup

 

  • How to keep informal & stay on msg? @ChameleonRoss schedules tweets of interest from RSS feed + one promotional tweet at 1:30 daily!

 

  • When talking about certain successes, @jacquidarlow talks about the worth of regional/local buzz about a localised @dogstrust campaign.

 

 

  • Spacing out different tweets of interest & promotion to engage regularly & reduce Twitter fatigue by followers #nfptweetup

 

  • Or should work and personal be totally separate? Brands all have a personality & Twitter needs to show that personality.

 

  • Discussion on how to add a human voice to corporate accounts without tweeting too much personal stuff #nfptweetup

 

  • @stevebridger "It's all about tone. A brand is what people say it is. A charity is made of people."

 

  • Integration group talking about tone of voice, balanced with automated tools etc. Hence swirling around the topic!

 

  • Scheduling tweets. @ChameleonRoss uses Tweet Later because of lack of time. @stevebridger cautions against scheduling too much.

 

  • Is tweeting just an add-on to your job or part of the bigger picture?

 

  • Do you separate out twitter feeds or have just one? RNID found sep feeds RTd each other more than expected!

 

  • Talking about the use of Scribblelive as a collaborative tool to archive in a blog format #nfptweetup

 

  • Different staff can login to CoTweet and tweet from one company account #nfptweetup

 

  • You have a communications strategy, not purely a Twitter one. #nfptweetup

 

 

 

 

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