Theme:

 

'Developing your Twitter voice'

 

We will explore this theme and the issues around it, covering topics including:

• Who in your organisation should tweet?  Is there one voice or many?
• Which department or departments 'own' your Twitter account?
• What does your organisation tweet about?
• What is your tone on Twitter?  Is it formal, friendly, personal, is it 'on brand'?
• Do you engage personally with your followers, post news, broadcast RSS feeds, or mixture of these?
• Is there any such thing as 'Twetiquette' (Twitter etiquette)?
• And anything else on your mind! (You don't have to stick to the script if you have a burning desire or need to explore something else)

 

Timings & format:

 

17:30 - 18:00     Networking

18:00 - 18:10     Introduction

18:10 - 18:30     Slideshow of good examples & participant comments

18:30 - 18:45     Charity case study: 'Our experience'

18:45 - 19:30     Participants split into five groups to explore theme

19:30 - 20:00     Groups feedback and participants comment/ ask questions/ discuss.

 

Please see below for more detail on the evening's content and what to expect.

Please note that this event will be broadcast live online, on Christian Aid radio.

 

17:30 - 18:00 Networking

 

There's 30 mins at the start to get settled in, find somewhere to sit, say hello to people you know and meet some other people you don't know yet.  Drinks and nibbles will be available from this point and for the rest of the evening.  Don't forget to tweet to say you've arrived!

 

18:00 - 18:10 Introduction

 

There will be just a short introduction to the event, so we can get to the interesting stuff as quickly as possible.  We have to tell you important things like where the toilets and fire exits are, and we'll run through how people can take part online and listen to the live radio broadcast - particularly for those not attending in person, but listening in and/ or taking part online. 

 

If you're tweeting - either from the event, or from home, office, train, pub (or anywhere else) - don't forget to include #NFPtweetup in every tweet, so they are clearly associated with the event and are easy for everyone to follow.

 

18:10 - 18:30 Slideshow: 'Organisations using Twitter - good examples'

 

View the slideshow here.

 

We will run through the slideshow of examples submitted prior to the event.  If you sent a slide in beforehand, you will have the opportunity to say something about it if you would like to - in fact, anyone is free to comment on or offline.

 

We will assemble the slideshow and share it on Slideshare prior to the event, to give everyone a chance to look at it and think about the examples - and so it's available from the start of the event for people following and participating online.

 

If you would like to take part in the collaborative slideshow, you can do so whether you are attending the event or not, by sending a slide to Rachel Beer by end of play on 20 May. Please send one slide featuring an example of an organisation (can be a charity, but doesn't have to be) that you think is using Twitter well, or an occasion when you think they were particularly engaging.  You can just take a screenshot and include your comment with it.  If you have a Twitter profile, please include your user name in this format: @<your Twitter user name>.

 

18:30 - 18:45 Charity case study: 'Our experience'

 

How we got started on Twitter, what we've learned along the way, what's worked and what hasn't - including opportunity to ask questions.

Speakers: Alex Goldstein, Web Editor & Jacqui Darlow, Digital Marketing Manager, Dogs Trust.

 

18:45 - 19:30 Group break-out session

 

Groups will be facilatated by:

1. Rachel Beer
2. Jonathan Waddingham
3. Steve Bridger
4. Leah Williams
5. Alex Goldstein/ Jacqui Darlow
6. Ben Matthews

 

Group facilitators will aim to capture the key discussion and learning points from their groups to share at the end of the evening and so they can be made available online for reference afterwards.

 

Paul Henderson, who will be manning the roving mic for the evening (broadcasting live on Christian Aid radio), will come round to each group and relay points to people listening and participating online.

 

19:30 - 20:00 Group feedback and take-outs from the evening

 

We'll get feedback from each group facilitator - and participants - on what each group discussed, and open the discussion out to all (including those participating online).  We'll also make sure we capture this, so we can share it online, and it can be referenced, after the event.

 

Questions from the twitter stream:

ClareWhite something to learn from slide 3 of the #nfptweetup slideshow - what are ++, L and -- commands in Twitter? http://www.slideshare.net/rachelbeer/nfptweetup-collaborative-slideshow-27-may-09

 

Markyphillips Does anyone have any information to share on favourite payment vehicles for twitter? #nfptweetup

 

#nfptweetup Is it easier to fundraise on Twitter, or promote action taking & real involvement in campaigning? Need different approaches?

 

@markbarkaway: Anyone got e.g.'s of orgs with 'user-led' rather than corporate-led twitter streams? what might it look like? #nfptweetup

 

does twitter generate a power imbalance for NFP's? i.e. is it just a tool of the privileged not a tool of the poor? #nfptweetup

 

Q. is twitter more than marketing/broadcastng messages? Any examples of how twitter used to measure impact/outcomes of services? #nfptweetup

 

Hi @fionamclaren, have you had any success turning turning online actions into offline engagement with twitter? #nfptweetup

 

 

 

20:00 - Adjourn to the pub

 

This bit is totally optional, there are usually various groups of people that go on to a pub or restaurant to eat/ drink for an hour or two after the event has formally finished.  (We need to vacate Christian Aid promptly, as soon as possible after 8pm.)